Meet the Advisors

Michael Farello

Michael Farello

Catterton - Senior Partner

Michael is a Senior Partner of Catterton in the firm’s growth fund with over $700 million under management, focusing on all aspects of the fund’s investment strategy and portfolio management. Over the past decade, he has served on the Boards of over 20 companies, with a particular focus on health and wellness and technology companies. In this capacity, he has focused on the companies’ growth strategies, acquisitions and marketing and has extensive experience on both compensation and audit committees. He currently serves on the Boards of Pain Doctor, Antenna 79, Advanced Bio Development, NJOY and Artsy among others. Michael has worked in the consumer sector since the late-80s as a consultant, senior executive, and investor. Prior to joining Catterton, he held several executive positions at Dell where he led the company's consumer marketing and ecommerce business following a strategic role in the Office of the Chairman. Previously, Michael spent 12 years at McKinsey & Company, most recently as a Partner focusing on driving growth among the firm's retail, hospitality, media, entertainment, and consumer clients. He subsequently served as senior vice president of sales and marketing at a venture-backed software company focused on e-commerce. Mr. Farello earned an M.B.A. with distinction from the Harvard Business School and a B.S. with distinction in industrial engineering from Stanford University.
Clarence Mitchell

Clarence Mitchell

C3 Ventures Group, LLC - Managing Partner

Linda M. Holliday

Linda M. Holliday

CITIA - CEO

Linda Holliday is a serial entrepreneur who has spent a career at the intersection of media, marketing and tech, building leading edge strategies, technologies and companies that empower the most demanding marketers and publishers to learn, teach, target, sell, and story-tell across an ever expanding array of opportunities and challenges. She is the founder and chief executive of Citia, a first and only system that creates swipe-able card-based media flows that integrate into the native feeds and flows of mobile media. Citia “Supercards” can go everywhere; social, paid, web, SMS, and expand on contact delivering the missing link — dramatic engagement. In fall of 2014, Citia launched it’s drag and drop, write-once-push-to-publish card editor and is already delivering in-market results for brands publishers and agencies. After an early career in sports marketing and television production, Linda cofounded Medical Broadcasting Company which helped revolutionize marketing for health-related products by applying sophisticated consumer marketing and digital strategies for Brands like Claritin, Viagra, Tylenol and 100 more. MBC was recognized to have “written the book,” on digital innovation pioneering early products and firsts such as online Continuing Medical Education and the 1998 launched XML news service ePharm5, still in business today. MBC was sold to Digitas, the “Digital Agency of the Decade,” which was soon acquired by Publicis Groupe. Based in New York, she is an active angel in digital media companies such as ComiXology, ScrollMotion, Localytics and 33Accross. She teaches in the School of Visual Arts Masters of Design Entrepreneurship in New York. And she is a sought after speaker and writer on the future of digital creativity and business. Linda calls herself "crazy optimistic" about the coming era in which new tools will enable people to create experiences and tell stories that are more engaging, effective and beautiful than ever before.