News and Articles

Top news outlets are already tuned into the New Majority as a profound shift for communication, culture and business. Read their coverage of this evolution and REFRAME:’s role in the marketplace.

ANA Multicultural Conference

"It gives us the capability to have a single voice to the consumer," said Jeffrey Bowman, director of OgilvyCulture... read more

One message, or many?

“The ethnic ad model has not changed since the 1960s,” says Jeffrey Bowman, head of OgilvyCulture... read more

Telling Stories for a Cross-Cultural Marketplace

The cross-cultural point of view uses insights from both the general and multicultural markets, celebrating the similarities and as well as the differences... read more

Mosaic Marketing Takes a Fresh Look at Changing Society

"It gives us the capability to have a single voice to the consumer," said Jeffrey Bowman, director of OgilvyCulture... read more

WPP Endorses Cross Cultural Marketing

Cross-cultural marketing aims to target the general market, which currently has a diverse demographic mix. Rather than targeting any individual sector or industry exclusively... read more

How Brands and Agencies Can Win at Multiculturalism

Let's get a few of things out of the way. Yes, the advertising industry needs to hire more people of color. Yes, race relations are strained right now.... read more

Q&A: Marketing in a world when whites aren’t the majority of consumers

Whether marketers realize it or not, a change in demographics of the U.S. population will soon... read more

8 Ways to Sell to an Increasingly Changing U.S. Demographic

Penetrating these rapidly growing markets can mean exponential growth for your company. read more

Top Brands Know Customers, Crunch Market Numbers

Who your customers are matters. Expert insights on marketing assumptions:.... read more

What will the 'Oprah effect' mean for Weight Watchers?

The stock price of Weight Watchers took a heavy-duty jump in the wake of the news that Oprah Winfrey had made a $43 million investment... watch now

Ex-Ogilvy Exec Jeffrey Bowman Wants To Diversify The Ad World

By 2020, more than 45% of consumers will be multicultural, yet those crafting advertising messages to this audience... read more

Celebrity Chef Marcus Samuelsson Shares Recipes for Financial and Entrepreneurial Success

Red Rooster restaurant owner shares wisdom and insights at REFRAME: The Summit conference.... read more

Jeffrey Bowman, CEO and founder of REFRAME talks Reframing your brand

Jeffrey Bowman, CEO and founder of REFRAME talks Reframing your brand... listen now

New Year, Next Level: How Can You Grow Your Business in 2016?

With the new year almost upon us, four small-business owners share how they will take operations to the next level and how you can help grow your business, too. read more

Finding Inspiration: 4 Ways to Break Through a Creative Slump

Authors call it "writer's block," but regardless of your profession, the problem is the same.... read more

REFRAME: The Marketplace: The Total Market Approach To Reaching The New Majority

If you still picture marketing in terms of general market and multicultural, the best you can do in today’s world is reach just over half of consumers and shrink your business. read more

Why brands should take a total market approach to mobile

A Reframe the Brand executive at the third annual Total Market Summit said that mobile and social media are useful...read more

PR's Role in 'Total Market Enterprise'

The globe continues to undergo a profound transformation demographically while the U.S. is getting grayer...read more

Jeffrey L. Bowman Says Brands and Businesses Should “REFRAME The Marketplace”

In his new book, “REFRAME the Marketplace,” Jeffrey L. Bowman, advertising and marketing expert and former senior partner and managing director at Ogilvy & Mather... read more