The Publication

The Hallmarks For Championing The Total Market Enterprise Approach


By: Lizette Williams

Lizette Williams from Kimberly – Clark is tasked with being a visionary every day. This means identifying what the future holds for Kimberly-Clark and influencing everyone in the organization. It’s a big task for the only multicultural marketer in the organization that is not diverse.

Williams knows fearlessness. Total Market Enterprise™ means thinking bigger for ideas that are bigger than one person in the organization. Not being afraid to take risks, particularly with something new and hard, is a requirement in influencing the future of the business.

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