The Book

REFRAME: The MarketPlace
Sometime around 2020, ethnic minorities will become the majority. Brands are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. In this pioneering resource, Bowman details this huge, underserved market, and teaches you how to reorganize your enterprise to reap the rewards of this burgeoning segment.

Now available at your favorite retailer:

Jeffrey L. Bowman

Author, Founder and Chairman of REFRAME: The Brand
As a former senior executive at Ogilvy & Mather, Bowman pioneered a new communications model that bridged the general and multicultural markets. He has worked with global brands including BP, Coca-Cola, GAP, IKEA, Kimberly-Clark, MetLife, PepsiCo, Unilever, United Airlines and Verizon — and his work has been covered in The New York Times, Advertising Age, and The Economist. Today, he leads the industry charge in transforming brands and businesses for the New Majority.