The Events

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Past Events

RTB TOTAL MARKET ENTERPRISE(TM) – WORKPLACE TRANSFORMATION WEBINAR

September 20, 2017 12:00 PM

For the first time in the human race, there are three generations in the workplace and marketplace. Many employers are struggling to attract and retain the new talent because their organizations operate in a monocultural society. Millennials are the dominant generation within the workplace; however, brands continue to use workplace practices developed during the boomer generation.

With the “Workplace Transformation” Webinar we cover how to scale your workplace for the new marketplace with our evidenced based operating model: The RTB TOTAL MARKET ENTERPRISE™ (TME). This approach helps brands accelerate new marketplace change. The Webinar is now available for viewing.

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RTB TOTAL MARKET APPROACH(TM) – MARKETPLACE TRANSFORMATION WEBINAR

August 30, 2017 12:00 PM

Within the United States, that new marketplace is the growth of racial-ly, ethnical-ly and gender-ly markets. Globally, the middle class, youth, religion, and gender are now driving new thinking, behavior, and attitudes. This presents both a problem and a new opportunity for brands as the world uses outdated marketing models.

At REFRAME: The Brand (RTB), our belief is that the RTB Total Market Approach™ (TMA) is the way businesses can stay relevant for the next 50 years. This webinar shows you how to accelerate change using the RTB Total Market Approach™ (TMA) and ultimately moving one step closer to closing the gap between the marketplace and the workplace.

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WHY #CLOSETHEGAP MATTERS WEBINAR

July 26, 2017 12:00 PM

In the State of the Total Market Industry Vertical Report our biggest finding is that the workplace is two generations culturally removed from the marketplace©. This finding was based on the RTB proprietary assessment which evaluates how mature an organization is for new marketplace readiness: The 5S’s.

This webinar takes you through a deep dive into the 5S’s methodology and approach, the importance of a peer group in a landscape analysis, a ranking of brands assessed based on the 5S’s, the brands that are getting it right and why, and finally, what marketplace and workplace transformation is required to #closethegap. The webinar is now available for viewing.

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REFRAME: THE [BRAND] STATE OF THE TOTAL MARKET INDUSTRY REPORT WEBINAR

June 7, 2017 12:00 PM

On the heels of year long industry research on the Total Market topic, REFRAME: The [Brand] shared their learnings and findings through their monthly webinar series. The #closethegap Webinar covered the history of the Total Market topic, methodology, key findings, learnings, and what’s next. The Webinar is now available for viewing.

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REFRAME: THE [BRAND] MASTER CLASS

May 6, 2017

The first and only industry class of its kind, the RTB Master Class helps brands and businesses prepare for the new workplace and marketplace. This day-long executive course will leave you with a clear understanding of how to begin modernizing your organization.

Location: New York, NY

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REFRAME: THE [BRAND] STATE OF THE TOTAL MARKET INDUSTRY REPORT WEBINAR

April 5, 2017 12:00 PM

On the heels of year long industry research on the Total Market topic, REFRAME: The [Brand] will share their learnings and findings.

What you will learn: The history of the topic, methodology, key findings, learnings, and what’s next.

Who should attend: Senior level executives invested in modernizing their workplace and marketplace. Including C-Suite to Vice President executive level leadership responsibilities in: marketing, talent and diversity, culture and inclusion, communications, learning and development, investing and risk management, and with an interest in managing enterprise change.

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REFRAME: The [Summit] 2015

October 20, 2015

Harlem, New York City

With Harlem, NYC as a case study, we took our attendees uptown to be completely immersed in New Majority marketplace. Attendees experienced a full day of case studies with results and heard stories on how brands evolved and matured in the new marketplace and workplace through change management practices.

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REFRAME: The [Summit] 2014

March 1, 2014

New York City

Our second summit was hosted at MetLife NYC overlooking Bryant Park. We had a group of 125 attendees and the day was filled with panelists from leading brands. This event marked our first hosting partnership.

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REFRAME: The [Summit] 2013

January 7, 2013

New York City

With our champion, Ogilvy & Mather, we held the industry’s first Total Market Summit at the advertising agency’s worldwide headquarters. More than 61 change agent pioneers from multiple brands and industries were in the audience.

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